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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition by Kevin Lane Keller and Vanitha Swaminathan (Updated 2025/2026 Exam Prep)

Master the complexities of modern branding with this comprehensive guide for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition. Featuring the expert insights of Kevin Lane Keller and Vanitha Swaminathan, this resource has been meticulously updated for the 2025/2026 academic year. It is specifically designed to help students grasp high-level marketing concepts and secure a passing grade on their first attempt, effectively eliminating the need for resits. Whether you are studying brand positioning or equity measurement, this is the ultimate tool for academic excellence in your marketing modules.

Published at 2026-05-17 16:24:44
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition by Kevin Lane Keller and Vanitha Swaminathan (Updated 2025/2026 Exam Prep)

Master the complexities of modern branding with this comprehensive guide for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition. Featuring the expert insights of Kevin Lane Keller and Vanitha Swaminathan, this resource has been meticulously updated for the 2025/2026 academic year. It is specifically designed to help students grasp high-level marketing concepts and secure a passing grade on their first attempt, effectively eliminating the need for resits. Whether you are studying brand positioning or equity measurement, this is the ultimate tool for academic excellence in your marketing modules.

Published at 2026-05-17 16:24:44
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition by Kevin Lane Keller and Vanitha Swaminathan (Updated 2025/2026 Exam Prep)
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