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Master the Influence Industry: 1st Edition Exam Success Guide (2025/2026) by Emma L. Briant & Vian Bakir
Ace your exams on the first attempt with this essential guide for the 2025/2026 academic year, based on the authoritative 'Routledge Handbook of the Influence Industry,' 1st Edition. Edited by leading experts Emma L. Briant and Vian Bakir, this resource provides a state-of-the-art exploration of the global influence industry, from its historical roots to today's data-driven landscape. Uncover the strategies of key players like PR firms, advertisers, and political consultants, and understand the cutting-edge technologies like AI and big data that shape public opinion. This guide offers the critical insights you need to excel in media, politics, and communication studies, ensuring you avoid resits and achieve top grades.
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