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Public Relations Planning: A Practical Guide for Strategic Communication, 2nd Edition - Edward T. Vieira, Jr. and Yulong Li (2025/2026 Study Guide: Pass Exams First Attempt)
Elevate your understanding of strategic communication with the updated second edition of 'Public Relations Planning: A Practical Guide for Strategic Communication' by renowned authors Edward T. Vieira, Jr. and Yulong Li. This resource has been released lately for the 2025/2026 academic year and is designed as the most appropriate tool to help students pass their exams on the first attempt, effectively avoiding the need for resits. It provides a comprehensive, step-by-step roadmap for developing effective PR campaigns, covering everything from situational analysis and objective setting to execution and measurement. Perfect for students seeking a clear, professional, and evidence-based approach to mastering the art of PR planning.
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