Entrepreneurship and Small Business Management, 2nd Edition by Steve Mariotti and Caroline Glackin: 2025/2026 ESB Certification Exam Prep - Pass First Time and Avoid Resits
Ace your Entrepreneurship and Small Business (ESB) certification exam with this comprehensive study guide updated for the 2025/2026 academic year. Designed specifically to help students master core concepts and pass on their very first attempt—effectively avoiding resits—this resource provides in-depth coverage of critical exam objectives. You will gain a clear understanding of the five-stage Design Thinking Process (Empathize, Define, Ideate, Prototype, Test), the defining characteristics of entrepreneurs versus small business owners, various employee compensation structures like equity and commission, and a breakdown of B2B and B2C sales channels. Secure your academic success with this essential exam companion.
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