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Interactive Marketing by K. Rama Mohana Rao and S. Gangadhara Rama Rao Newly Updated for the 2026/2027 Academic Year
Master the fundamentals of Interactive Marketing with this comprehensive textbook authored by Dr. K. Rama Mohana Rao and Dr. S. Gangadhara Rama Rao, published by Himalaya Publishing House. This resource covers essential concepts in digital communication, e-commerce strategies, online consumer behavior, and interactive media planning. Designed for undergraduate and postgraduate commerce and management students, it provides detailed insights into modern marketing techniques adapted for the digital age. Ideal for university courses focusing on business administration, marketing management, and e-business studies.
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