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Identity-Based Brand Management, 2nd Edition by Christoph Burmann, Nicola-Maria Riley, et al. | 2025/2026 Exam Success Guide
Excel in your marketing and brand management courses with the ultimate study guide for 'Identity-Based Brand Management, Second Edition' by Christoph Burmann, Nicola-Maria Riley, and their co-authors. This newly released resource for the 2025/2026 academic year is expertly designed to help you pass your exams on the very first attempt and avoid costly resits. Dive deep into the core principles of brand identity, from fundamentals and strategy to seamless implementation and effective controlling. This guide simplifies complex concepts, ensuring you have the knowledge and confidence to achieve top grades.
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