Principles of Marketing, 19th Edition by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, Prafulla Agnihotri | 2025/2026 First Attempt Exam Success Guide

Master the fundamentals of modern marketing and guarantee your academic success with the 19th Edition of Principles of Marketing. This comprehensive 2025/2026 guide, authored by marketing pioneers Philip Kotler, Gary Armstrong, and their team, is your ultimate resource for understanding customer value, digital engagement, and global marketing strategies. Designed to help students excel in their coursework and pass exams on the very first attempt, this book breaks down complex theories into actio...