The Great Facilitator, 1st Edition by Barry J. Babin & Marko Sarstedt | 2025/2026 Marketing & Business Research Exam Success Guide

Master the core principles of modern business and marketing research with 'The Great Facilitator,' edited by Barry J. Babin and Marko Sarstedt. This essential guide, fully updated for the 2025/2026 academic year, explores the profound contributions of Joseph F. Hair, Jr. to the field. It is meticulously designed to provide students with the in-depth knowledge and analytical skills required to ace their exams on the first attempt, effectively avoiding resits. Secure top grades by understanding th...