The Marketing Analytics Practitioner's Guide Volume 4 Retail Statistics by Ashok Charan Updated for the 2026/2027 Academic Year

Explore The Marketing Analytics Practitioner's Guide Volume 4: Retail and Statistics, a definitive resource by Ashok Charan published by World Scientific. This comprehensive guide covers essential topics including retail analytics, consumer tracking, audience measurement, advertising analytics, quantitative research methods, social listening, web intelligence, and web analytics. Perfect for marketing professionals and students seeking to master data-driven decision-making in retail environments.