Marketing Analytics Statistical Tools for Marketing and Consumer Behavior Using SPSS by Jose Marcos Carvalho de Mesquita and Erik Kostelijk Updated Edition

Master quantitative methods in marketing with this comprehensive guide to statistical tools using IBM SPSS. Authored by José Marcos Carvalho de Mesquita and Erik Kostelijk, the book covers 11 multivariate techniques through practical exercises, screenshots, and real-world applications. Ideal for undergraduate and postgraduate students seeking hands-on training in consumer behavior analytics.