Cases in Public Relations Management Fourth Edition by Patricia Swann New Release for the 2026/2027 Academic Year Updated Case Studies

Explore Cases in Public Relations Management, Fourth Edition, authored by distinguished scholar Patricia Swann. This newly released resource for the 2026/2027 academic year offers a practical view of modern public relations through fifteen new case studies featuring major brands like Nike, Barbie, Dove, and FTX. Designed for advanced students in strategic communication, this text emphasizes social media, sustainability, ethics, and corporate responsibility using a problem-based approach. It incl...