Data Mining for Business Analytics: Concepts, Techniques, and Applications in R, 2nd Edition, by Galit Shmueli, Peter C. Bruce, Inbal Yahav, Nitin R. Patel, Kenneth C. Lichtendahl Jr.

This book is a comprehensive guide to data mining and business analytics. It covers all the essential concepts, techniques, and applications, including the use of the R programming language. This book is suitable for students and professionals alike. It's also a great book to help students pass exams on their first attempt.