Principles of Marketing, 18th Edition by Philip Kotler, Gary Armstrong, and Veronica Wong

This is the latest edition of the Principles of Marketing textbook by Philip Kotler, Gary Armstrong, and Veronica Wong. The textbook covers a wide range of topics related to marketing, including consumer behavior, market segmentation, product development, pricing, promotion, distribution, and marketing research. This resource is a must-have for any student studying marketing and will help them pass exams on their first attempt, avoiding resits. This comprehensive guide is designed to equip stude...