Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Fourth Edition by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein

Master the art of measuring marketing performance with this comprehensive guide. The Fourth Edition of Marketing Metrics offers a practical, manager-oriented approach to understanding key marketing metrics and using them to improve your marketing strategies. This invaluable resource is perfect for students aiming for exam success on their first attempt.