Advances in National Brand and Private Label Marketing: 10th International Conference 2023, edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, and Katrijn Gielens

Explore the latest advancements in national brand and private label marketing strategies from the 10th International Conference in 2023. This insightful resource, edited by leading experts Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, and Katrijn Gielens, provides valuable knowledge for students and professionals seeking to excel in the field. Gain a competitive edge and master the art of branding.