Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition by Stanley J. Baran and Dennis K. Davis

A comprehensive and contemporary introduction to mass communication theory, this eighth edition by Baran and Davis offers thorough, up-to-date coverage of both social science and cultural theories. It explores new large-scale social media, meaning making, framing, and deep mediatization, providing students with the knowledge they need to ace their exams and avoid resits.