Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen - 2024/2025 Edition

Master the art of web analytics with this comprehensive guide. The 2024/2025 edition of Yahoo! Web Analytics by Dennis R. Mortensen, with a foreword by Avinash Kaushik, provides a step-by-step approach to tracking, reporting, and analyzing data for actionable insights. Perfect for students aiming to ace their exams on the first try and avoid resits.