Marketing Communications: A European Perspective, 7th Edition by Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh

Ace your marketing communications exams with this comprehensive guide, perfect for the 2024/2025 academic year. This 7th edition offers an in-depth European perspective, equipping you with the knowledge needed to succeed on your first attempt and avoid resits. Master key concepts and strategies for effective marketing communication in a globalized world.