Showrooming at Best Buy: A Teaching Plan by Thales Teixeira and Matthew G. Preble

This comprehensive teaching plan, designed by Professor Thales Teixeira and Case Researcher Matthew G. Preble, delves into the strategic challenges faced by Best Buy in the face of online competition and showrooming. It offers a structured approach to classroom discussions, helping students understand key business issues in retailing and e-commerce. Ideal for enriching classroom discussions and improving student comprehension.