Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)

Unlock the secrets of how religion shapes consumer choices! This insightful book, edited by Gaurav Gupta, Mandakini Paruthi, and Shivinder Nijjer, explores the profound impact of religiosity and cultural beliefs on consumption patterns. Ideal for students of marketing, sociology, and consumer behavior, this resource offers valuable insights and analysis for a deeper understanding of the field. Gain a competitive edge with this essential text.