Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, and Rachel Ashman

Master the complexities of contemporary marketing and consumer behavior with this 3rd edition textbook by Parsons, Maclaran, Chatzidakis, and Ashman. This comprehensive resource is designed to help students succeed on their first attempt, avoiding costly resits. Gain a deep understanding of key concepts and trends shaping the modern marketplace.