Integrated Marketing Communication: Advertising and Promotion in a Digital World, Second Edition by Jerome M. Juska | Master Marketing for 2025/2026 Exams and Ace Your First Attempt!

Unlock the core principles of modern marketing with 'Integrated Marketing Communication: Advertising and Promotion in a Digital World, Second Edition' authored by Jerome M. Juska. This up-to-date resource, ideal for the 2025/2026 academic year, offers students a comprehensive understanding of integrated marketing communication strategies tailored for the digital age. Explore essential concepts in advertising, promotion, and brand building across various digital platforms. Designed to help you pa...