International Marketing Strategy: Analysis, Development, and Implementation - Ninth Edition by Isobel Doole, Robin Lowe, and Alexandra Kenyon

Master international marketing with the Ninth Edition of this comprehensive textbook by Isobel Doole, Robin Lowe, and Alexandra Kenyon. This resource covers analysis, development, and implementation strategies for global success. Perfect for students aiming to ace their exams and avoid resits in the 2024/2025 academic year.