Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management by Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, and Aggeliki Konstantoglou

Master the intricacies of integrating marketing and supply chain management with this comprehensive guide. Designed for students aiming for exam success on their first attempt, this resource provides in-depth insights into the customer value chain, ensuring a thorough understanding of key concepts. Ace your exams and avoid resits with this invaluable resource.