Social Media Marketing: A Strategic Approach, 3e by Zahay, Roberts, Parker, Barker, and Barker

Master the art of social media marketing with this comprehensive 3rd edition textbook. Designed for students aiming for exam success on their first attempt, this resource provides a strategic approach to understanding and implementing effective social media strategies. Learn about research, analysis, content creation, digital marketing techniques, search engine optimization (SEO), and website optimization, all while avoiding costly resits.