The Psychology Behind Design: A Marketing Perspective (1st Edition) by Jeongmin Lee, Wujin Chu, and Chris Baumann

Master the art of persuasive design! This comprehensive guide, 'The Psychology Behind Design: A Marketing Perspective (1st Edition),' by Jeongmin Lee, Wujin Chu, and Chris Baumann, provides a deep dive into the psychological principles that drive effective design. Perfect for students and professionals alike, it empowers you to create marketing materials that resonate with your target audience and achieve your goals. Gain the edge and avoid resits – ace your exams on your first try with this ess...