Advertising & Integrated Brand Promotion, Ninth Edition by Close Scheinbaum, O'Guinn, and Semenik

Ace your advertising and integrated brand promotion course with this comprehensive guide. The Ninth Edition, by Close Scheinbaum, O'Guinn, and Semenik, offers in-depth coverage and practical insights to help you master the concepts and pass your exams on the first try. Prepare effectively for success and avoid resits!