Marketing: Core Concepts and Applications, 10th Edition by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy

Master the fundamentals of marketing with this comprehensive 10th edition textbook by Perreault Jr., Cannon, and McCarthy. This resource provides a clear and engaging introduction to core marketing concepts, enabling students to ace their exams on the first attempt and avoid resits. Perfect for the 2024/2025 academic year.