Principles of Marketing, 5th Canadian Edition by Lamb, Hair, McDaniel, Boivin, Gaudet, & Snow

Master the fundamentals of marketing with the 5th Canadian edition of Principles of Marketing by Lamb, Hair, McDaniel, Boivin, Gaudet, and Snow. This comprehensive textbook provides a clear and engaging introduction to marketing concepts and applications, equipping students with the knowledge and skills needed to excel in their studies and future careers. This resource is designed to support student success and first-attempt exam passing, reducing the need for resits.