Pass Your Exams: Customer Relationship Management, 5th Edition by Daniel D. Prior, Francis Buttle, and Stan Maklan | 2025/2026 Study Guide

Unlock the secrets to building and maintaining profitable customer relationships with this essential study resource for the 2025/2026 academic year. Based on the authoritative fifth edition of 'Customer Relationship Management' by Daniel D. Prior, Francis Buttle, and Stan Maklan, this guide breaks down complex concepts, applications, and technologies into easy-to-understand modules. It is expertly designed to provide you with the knowledge and confidence to ace your exams on the first try and ex...