Test Bank for Advertising Media Planning, 4TH EDITION by Larry Kelley, Kim Sheehan

Test Bank for Advertising Media Planning, 4TH EDITION by Larry Kelley, Kim Sheehan. DOWNLOAD on www.hackedexams.com INSTANTLY. 1 All of the following were mentioned as creative neccesities EXCEPT: (A) Coupon integration (B) Motion (C) Demonstration (D) Budget (E) Visuals Answer: (D) Budget Feedback: Chapter 11 2 An area that reflects those counties with the dominant share of viewing is know as: (A) Designated market area (B) Metro survey area (C) Area of dominant influence (D) Tot...