Customer Centricity in New Product Development, 1st Edition by Ute Rademacher - Updated 2025/2026 Study Guide to Ace Your Exams

Unlock the secrets to successful innovation with our comprehensive guide on 'Customer Centricity in New Product Development'. This resource, updated for the 2025/2026 academic year, delves into the core principles of radical customer orientation. Authored by Ute Rademacher, it introduces the groundbreaking 'Scrum & Design Thinking' methodology, a powerful combination for creating high-potential products and accelerating time-to-market. This guide is your ultimate tool for mastering key concepts...