March 5, 2025
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Unlock a profound understanding of the global market with 'African Luxury Branding,' the ultimate resource for the 2025/2026 academic year. Authored by Mehita Iqani, this guide provides a critical analysis of Africa's emerging luxury sector, examining its role in shaping soft power and nation-branding. Through detailed case studies, it explores how these brands challenge geopolitical norms and offer a glimpse into more ethical, queer futures. This essential text is perfect for students in media...
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