Latest 2025/2026 Edition: Selling the American People by Lee McGuigan (1st Ed.) | Ace Your Adtech & Media Exams First Try

Unlock a deep understanding of the adtech revolution with 'Selling the American People' by Lee McGuigan. This essential 2025/2026 resource provides a comprehensive institutional and economic history of the advertising technology industry, tracing its roots from the 1960s to the modern digital age. Master complex concepts like media optimization, data-driven marketing, and the evolution from traditional broadcast to today's programmatic advertising. This guide is perfectly tailored for students a...