Social Media Analytics for Predicting Consumer Behavior (1st Edition) by Selay Ilgaz Sümer & Nurettin Parıltı | 2025/2026 Exam Pass Guide

Unlock the power of data with 'Social Media Analytics in Predicting Consumer Behavior,' the definitive guide for the 2025/2026 academic year. This 1st Edition, edited by Selay Ilgaz Sümer and Nurettin Parıltı, is expertly crafted to help you master complex topics and pass your exams on the first try. Dive deep into cutting-edge techniques like sentiment analysis, machine learning models, and social network analysis to understand and predict consumer actions. This resource is packed with practica...