The New Rules of Marketing & PR, 9th Edition by David Meerman Scott | Latest 2025/2026 Guide to Ace Your Exams First Try

Unlock top grades in your marketing and PR exams with this essential guide for the 2025/2026 academic year. Based on David Meerman Scott's international bestseller, 'The New Rules of Marketing & PR,' this completely revised 9th Edition covers the latest strategies you need to know. Master cutting-edge topics including AI, social media, content marketing, video, podcasting, and newsjacking. This resource is expertly designed to help you understand complex concepts, pass your exams on the first at...