Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 4th Edition by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer & David J. Reibstein | 2025/2026 First-Attempt Exam Success Guide

Unlock success in your marketing course with the newly released 2025/2026 guide, 'Marketing Metrics, Fourth Edition'. This essential resource is your key to mastering the measurement of marketing performance. Authored by a team of experts, it is designed to help you ace your exams on the first attempt. This guide provides a clear, practical framework for understanding and applying crucial marketing metrics. Say goodbye to resits by gaining a deep understanding of MROI, CLV, and other vital analy...