April 4, 2025
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Ace your exams on the first attempt with this essential guide for the 2025/2026 academic year, based on the authoritative 'Routledge Handbook of the Influence Industry,' 1st Edition. Edited by leading experts Emma L. Briant and Vian Bakir, this resource provides a state-of-the-art exploration of the global influence industry, from its historical roots to today's data-driven landscape. Uncover the strategies of key players like PR firms, advertisers, and political consultants, and understand the...
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